Hey there! Although I normally stick to beauty and lifestyle posts, I was tweeting along in the #fblchat today and noticed that a lot of people wanted to learn more about Pinterest. Some of you may know that I have experience in social media:
- I currently major in marketing.
- I took a specialized Social Media for the Arts course.
- I co-developed a course in social media at FIT while still an undergraduate student at FIT.
- I have two competitive social media internships under my belt – one for a tech startup (all about social media), another for fashion designer Nanette Lepore.
I received a very hands-on education in social marketing.
So, last semester, I created a social media B2B trade magazine for my magazine journalism course at FIT. Though this was created with small businesses in mind, I modified it in hopes that this will help you out!
Trying to grow your audience using a social network that everyone has got eyes on? Check out some of my tips for creating a Pinterest strategy!
Pinterest has quickly become a star in terms of social media referral traffic. With over 40 million active users, it’s a platform you cannot afford to neglect. The highly visual platform provides for heightened engagement with potential readers! Learn how to create a strategy to grow your following on Pinterest and increase web traffic to your blog.
First things first: know your objectives for launching a new platform.
Though using Pinterest can be highly successful, know that it requires time and effort to upkeep. Set your objectives early on to better plan your content. What’s your primary purpose for creating an account on Pinterest? Do you want to increase website visits? Want to grow your following? Want to sell more copies of your new ebook? Know this upfront.
Make use of the built-in analytics in Pinterest for business accounts.
I recommend the newer Pinterest for Business accounts instead of a standard account because you’ll have access to Pinterest’s own analytics, including average daily impressions, average daily viewers, average monthly viewers, and so on. Basically, free (yes, free) marketing gold.
To start, create 8-10 boards with a 2:1 ratio of branded content to “lighter” content.
Determine the type of content that suits your overall “brand.” For instance, pins relating to food and travel perform spectacularly for fashion blogs on Pinterest, so you might want to create those boards to build up a following. If your objective was to increase traffic, test out boards featuring your blog posts or your products. Exercise caution and avoid only pinning your posts. Respect other users – don’t push your blog 24/7. Instead, develop a relationship with your followers, and avoid becoming a tacky self-promoter.
Pinterest is welcomingly low-maintenance compared to other networks, but feed the beast regularly.
Take 15-30 minutes out of the day to find 1 or 2 pins for each of your boards (you can bump that up as you see fit). The key here is that strong visual content performs especially well on this platform: bright, powerful colors and high-definition images that provoke sharing – Pinterest’s founding purpose. To get a better idea of what kind of content is the most popular and “pin-worthy,” Pinterest expert Anna Bennett of White Glove Media, a social media marketing agency in Vancouver specializing in Pinterest, suggests that newbies visit the “Popular” category on the site, showing real-time trending pins.
Don’t “binge” post.
Take time to build up your boards with relevant content, and space out your pins to avoid flooding feeds. Set 30 minute intervals in between each pin. This is made easy with Pinterest content schedulers such as ViralTag, used by brands such as Nanette Lepore and Estee Lauder.
Get the word out.
So – how will your audience know you’re on Pinterest? Include a button in your email newsletters, feature a link to your Pinterest profile beside your other social network links on your blog, feature “Pin It” buttons on blog posts to make it easy for your reader to quickly share your work, and make sure all of your product pages are pinnable.
Identify key success metrics early on.
Keep your eye on metrics like followers per board and overall followers, monthly traffic to your blog using Google Analytics, and best performing content. This reporting can provide insight not only to what kind of content your audience likes to read most, but also can identify trends in terms of most coveted prints, best colors, and most loved designs.
Engage with relevant users and influencers.
Make use of that giant search bar and search terms related to your blog content. If you have a beauty blog, find the most repinned pinners and influencers in the space such as makeup artists and noteable YouTube beauty gurus. Follow them, and create a list of the relevant influencers. Interact with select pinners on the list once daily by repinning their pins or commenting on their content.
And of course, don’t forget competitor analysis.
See how others in your space use Pinterest. Gather some inspiration – hey, it’s not cheating, it’s just … moving a little quicker.
Still need help? Don’t hesitate to email me or tweet me @sababok!