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How to Develop a Strategy for Pinterest (Bloggers, Listen Up!)

Hey there! Although I normally stick to beauty and lifestyle posts, I was tweeting along in the #fblchat today and noticed that a lot of people wanted to learn more about Pinterest. Some of you may know that I have experience in social media:

  • I currently major in marketing.
  • I took a specialized Social Media for the Arts course.
  • I co-developed a course in social media at FIT while still an undergraduate student at FIT.
  • I have two competitive social media internships under my belt – one for a tech startup (all about social media), another for fashion designer Nanette Lepore.

I received a very hands-on education in social marketing.

So, last semester, I created a social media B2B trade magazine for my magazine journalism course at FIT. Though this was created with small businesses in mind, I modified it in hopes that this will help you out!


 

Trying to grow your audience using a social network that everyone has got eyes on? Check out some of my tips for creating a Pinterest strategy!

 

Pinterest beautyon7th

 

 

Pinterest has quickly become a star in terms of social media referral traffic. With over 40 million active users, it’s a platform you cannot afford to neglect. The highly visual platform provides for heightened engagement with potential readers! Learn how to create a strategy to grow your following on Pinterest and increase web traffic to your blog.

First things first: know your objectives for launching a new platform.

Though using Pinterest can be highly successful, know that it requires time and effort to upkeep. Set your objectives early on to better plan your content. What’s your primary purpose for creating an account on Pinterest? Do you want to increase website visits? Want to grow your following? Want to sell more copies of your new ebook? Know this upfront.

Make use of the built-in analytics in Pinterest for business accounts.

I recommend the newer Pinterest for Business accounts instead of a standard account because you’ll have access to Pinterest’s own analytics, including average daily impressions, average daily viewers, average monthly viewers, and so on. Basically, free (yes, free) marketing gold. 

To start, create 8-10 boards with a 2:1 ratio of branded content to “lighter” content.

Determine the type of content that suits your overall “brand.” For instance, pins relating to food and travel perform spectacularly for fashion blogs on Pinterest, so you might want to create those boards to build up a following. If your objective was to increase traffic, test out boards featuring your blog posts or your products. Exercise caution and avoid only pinning your posts. Respect other users – don’t push your blog 24/7. Instead, develop a relationship with your followers, and avoid becoming a tacky self-promoter.

seotips beautyon7th pinterest

Pinterest is welcomingly low-maintenance compared to other networks, but feed the beast regularly.

Take 15-30 minutes out of the day to find 1 or 2 pins for each of your boards (you can bump that up as you see fit). The key here is that strong visual content performs especially well on this platform: bright, powerful colors and high-definition images that provoke sharing – Pinterest’s founding purpose. To get a better idea of what kind of content is the most popular and “pin-worthy,” Pinterest expert Anna Bennett of White Glove Media, a social media marketing agency in Vancouver specializing in Pinterest, suggests that newbies visit the “Popular” category on the site, showing real-time trending pins.

Don’t “binge” post.

Take time to build up your boards with relevant content, and space out your pins to avoid flooding feeds. Set 30 minute intervals in between each pin. This is made easy with Pinterest content schedulers such as ViralTag, used by brands such as Nanette Lepore and Estee Lauder.

Get the word out.

So – how will your audience know you’re on Pinterest? Include a button in your email newsletters, feature a link to your Pinterest profile beside your other social network links on your blog, feature “Pin It” buttons on blog posts to make it easy for your reader to quickly share your work, and make sure all of your product pages are pinnable.

Identify key success metrics early on.

Keep your eye on metrics like followers per board and overall followers, monthly traffic to your blog using Google Analytics, and best performing content. This reporting can provide insight not only to what kind of content your audience likes to read most, but also can identify trends in terms of most coveted prints, best colors, and most loved designs.

Engage with relevant users and influencers.

Make use of that giant search bar and search terms related to your blog content. If you have a beauty blog, find the most repinned pinners and influencers in the space such as makeup artists and noteable YouTube beauty gurus. Follow them, and create a list of the relevant influencers. Interact with select pinners on the list once daily by repinning their pins or commenting on their content.

And of course, don’t forget competitor analysis.

See how others in your space use Pinterest. Gather some inspiration – hey, it’s not cheating, it’s just … moving a little quicker.

Quick stats beautyon7th

 


Still need help? Don’t hesitate to email me or tweet me @sababok!

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Reviews, Shopping

Makeup Haul

Someone needs to put me on a spending ban.

Since I last posted, I have indeed purchased more makeup.

Check out my most recent haul … NOT including my makeup school supplies and NOT including Friday’s online orders.

I know, bad.

BUT I’ve been loving all of these products already.

I don’t understand the beauty blogger “fascination” of keeping all your products brand new to shoot them. I’ve already excitedly dipped into everything like a madman.

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Most of my purchases seem to be mauve-y, nudey lip products, like the NYX Soft Matte Lip Cream in Istanbul, the NYX Matte Lipstick in Natural, the Sephora Collection Cream Lip Stain in Marvelous Mauve (sold out online already by the way!), and Make Up Forever’s Aqua Lip Liner in 2C. Aside from the mauves, I purchased Indie Flick from NYX – a red-orange shade (à la Chuckie from Rugrats), YSL Gloss Volupte in 207 Rouge Velours – a gorgeous ruby red, and the Fresh Sugar Lip Treatment.

For the eyes, I bought NYX Jumbo Eye Pencils in Milk and Black Bean. They’re handy bases and I’ve purchased them in the past. I also finally purchased the Too Faced Semi-Sweet Chocolate Bar. I like it so far – I mean, it smells like chocolate. I just wish it was a taaaad more pigmented. I’ll buy the original Chocolate Bar down the line, which I hear is a little better. I wonder if they’ll make a dark chocolate bar with all smokey browns and such. I would buy that in a heartbeat. Hey Too Faced, are you listening? ;)

And of course, what kind of blogger would I be if I didn’t own the coveted Anastasia Contour Kit? I’ve already used this like crazy. I quite like it, it’s definitely doing the job, but I have my eyes on Kat Von D’s new Shade & Light Contour Palette. I’m positive that one contour palette is enough, but I’m insane so … don’t be surprised if you see it within the next few posts.

Spending. Ban. Make it happen!!!!!

Lastly, I desperately needed another Kat Von D Tattoo Liner because I do winged eyes on the daily. Must. Have. It’s the blackest black liquid liner that is oh so precise. Perfect for those super sharp wings!

All in all, this needs to be said:

I am Saba and I have an addiction to makeup. Are you as crazy as me? Let’s enable each other. Tweet me what else to get, or be the good samaritan to tell me to cool it.

Until next time x

 

 

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My Life, Shopping

Building My Kit and Liquid Lipsticks!

Hey there everyone! I hope you’ve been having a great week!

As usual, I’ve been working quite a bit this past week and I’ve been loving it. Yes, you read that right. It’s a welcome change to be exhausted after doing work you enjoy, rather than be drained from misery. A little dramatic, but hey. I wish this on everyone (the finding a job you love part, not the misery)!

Makeup school and FIT start in a matter of weeks and I am itching to get started.

Although I will receive a makeup kit at school, I’ve been purchasing some items on the side, such as eye makeup remover, eye cream, cleansing milk, and the like. These were suggestions from an email the school sent me, and I’m totally “that” kid.

My family is familiar with my makeup addiction, and every time I come home with another Sephora bag, I assure them that it’s simply “school supplies.” Loving that excuse already.

Aside from items for my kit, I placed a couple of online orders for lip products that I’ve personally been yearning for, such as the Anastasia Beverly Hills Liquid Lipsticks and the Lime Crime Velvetines.

My coworker gushed about how perfect the new ABH Liquid Lipsticks are (she bought Milkshake and Retro Coral) so I trust her on that! I ordered Sad Girl and Potion because I love deeper shades – I have so many bright ones at the moment.

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I tried Lime Crime’s Red Velvet Velvetine over the summer at the Urban Outfitters in Herald Square, and it wasn’t too bad. I finally caved and ordered it through ModCloth since Lime Crime is apparently undergoing some sort of shipping snafu.

New Year, New Me!

Ew, just kidding. I’m doing a major overhaul on my wardrobe that’s been long overdue. Most of my time has been spent identifying what I need to keep, mend, or donate, and finding storage systems at stores like Kmart and Target to organize the space.

I consolidated my wardrobe to key pieces (mostly black, white, navy, and cream – I reserve the pops of color for my face) and I’m looking to invest in some “quality” pieces that will last me longer than the offerings at fast-fashion retailers like Forever 21 and H&M. This project will definitely be more of a gradual process. Right now, I’m investing in makeup artistry and truthfully, I just don’t find clothing as satisfying as a good lipstick.

Speaking of good lipstick, this weekend I’ll be celebrating my store’s first birthday (AWWW) with bright red lips and a cateye, just like the day we opened. Memories! Other than that, I’ll be getting my affairs in order to start the new semester, and I’ll be making a stop at Ulta to check out some dupe items.

Just a little tip: stay away from the makeup dupes boards on Pinterest if you are ANYTHING like me. I’m getting a little dupe happy and I need to reign in it.

Until next time x

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Reviews

Review | Love, Lashes, and Lipstick by Mally Roncal

This week, the lovely folks over at Birchbox sent me a copy of celebrity makeup artist Mally Roncal’s new book, Love, Lashes, and Lipstick.

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Mally Roncal is the founder of cosmetics line Mally Beauty, a QVC star, and a makeup artist to celebrities like Beyonce and Jennifer Lopez. She’s also a mother of three little ones and a wife to photographer Phil Bickett.

This book couldn’t have arrived on my doorstep at a better time.

As I detailed in my earlier posts, I’m going after my dreams in 2015. I’ve laid the groundwork, and now it’s time to get out there and work hard. Sometimes I still get bouts of fear and uncertainty, but then I realize that is just par for the course.

So much of this book resonated in me, from having parents in the medical field, dealing with bullying, a start in fashion, and initial perceptions of a career in beauty.

There are so many powerful anecdotes in the book, and I’m not going to lie: some will leave you in tears.

One account that really spoke to me is when Roncal, in a conversation with her dad, discounts her work as less valuable than other fields such as medicine. Her dad’s response is one that I’ll never forget:

“Don’t you ever discount what you do in your life! By putting makeup on people, you are helping them feel good. You are giving them the confidence and ammunition to go further in life. You can help them heal their souls. You put makeup on them, yes, but you also teach them how to look and feel good so that they may go out and lead better lives and affect other people!”

- Love, Lashes, and Lipstick, 2014.

What I love most about this book is that you can feel Roncal’s energy when reading it. This woman is a powerhouse that I’ll be sure to keep an eye on!

I definitely recommend Love, Lashes, and Lipstick if you’re looking for some inspiration coupled with pages of beauty how-tos in between (like how to look calm when you’re super stressed – perfect!).

It’s an uplifting read for aspiring beauty professionals, or just any girl with big dreams.

Picking up a copy? Don’t forget to let me know how you like it!

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Guides, Reviews

5 Colognes to Get Your Man for Valentine’s Day

5_Colognes_Gift_Valentines_Day

Valentine’s Day is coming up sooner than you think! Stumped on what to get your beau for the day of love? I’m here to help. Check out these top-selling men’s colognes and find the fragrance for your man.

Polished

chanel bleu

Chanel Bleu de Chanel – $68 – SEPHORA

This one is my personal favorite of the bunch. Bleu de Chanel is perfect for the polished, hardworking, and stylish gentleman. It’s sexy, it’s masculine, and the hottest fragrance for any guy. SWOON. The smallest size retails at $68, but if you want to splurge, go for the 5-ounce bottle. I guarantee it’s worth the investment.

Adventurous

1millionPaco Rabanne 1 Million – $62 – SEPHORA

1 Million by Paco Rabanne is for the guy with a little air of mystery. It’s somewhat sweet and spicy, but it leaves you wanting more after each whiff. It’s got a bit of a kick to it, so I recommend it for any guy who isn’t afraid to be bold. Is he daring enough to embrace a fragrance with both warm leather notes and rosy ones? Grab him a bottle. 

*At the time of writing, it is currently sold out on Sephora.com. Be sure to plan ahead – this is one of the most popular fragrances right now.

Laidback

artisan

John Varvatos Artisan – $64 – SEPHORA

Artisan by John Varvatos takes you straight to the coastline. There’s wind in your hair and sand beneath your toes. You might even be able to hear the gentle sounds of waves rolling in. I recommend this one for a guy who likes to keep things casual, light, and relaxed. If he has long, blond, beachy hair and is often shirtless – you hit the jackpot.

Outgrowing Abercrombie

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Ralph Lauren Polo Blue – $63 – SEPHORA

He likes his tried and true Axe or Abercrombie, but no grown man should still be wearing that.

Here’s your chance to introduce an upgrade.

Polo Blue by Ralph Lauren is a cool scent that works well for all occasions. It’s clean and masculine without being too overpowering. It’s great for the younger, sporty guy. 

HELP. I Can’t Decide!

Sephora Favorites – Cologne Sampler – $60

Still can’t decide? Are you second-guessing your choices? If so, then it’s time to bring in this bad boy: the cologne sampler. Sold only at Sephora, this is the easiest way to get your guy a scent he’ll be sure to love.

Inside this black faux-leather wash bag, there are 12 mini men’s cologne spray bottles. This allows your guy to try out a bunch of popular fragrances before finding THE ONE. The set includes a voucher that you can bring to Sephora and trade in for one of the fragrances.

Boom – shopping done.


I hope this helped you narrow down your Valentine’s Day gift ideas. Fragrance is a rather personal gift. I whittled down the list to find ones that both you and your partner will be sure to love!

If you buy him one, let me know how it works out for you!

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